In this post, we’ll take a closer look at the pros and cons of Netlify Analytics, what it can track, and whether it’s worth the $9 per month fee. Plus, we’ll explore a few alternative tools that might suit your needs better.

What does Netlify Analytics measure

• Pageviews
• Unique visitors
• Top locations
• Top pages
• Top Sources

Pageviews

Unique visitors

Top Locations

Top Pages & Top Resources not found

Top Sources & Bandwidth used

What’s Great About Netlify Analytics

⚡ Easy Setup

One of the best features of Netlify Analytics is how easy it is to set up. You don’t need any additional coding or configuration—just a single click in the Netlify dashboard enables it. This makes it perfect for website owners who don’t want to mess around with complex setups or tracking codes.

🚀 No Impact on Site Performance

Unlike many analytics tools that rely on JavaScript and cookies, Netlify Analytics doesn’t affect your site’s load speed. It works directly from Netlify’s infrastructure, so your site stays fast and responsive, even as it collects useful data.

👽 Privacy-Friendly

For website owners who prioritize user privacy, Netlify Analytics stands out. It collects data without using cookies and tracks users anonymously. This approach not only simplifies GDPR compliance but also respects the privacy of your visitors, making it an ethical choice for tracking.

What’s Missing

Data Limitations

The tool only shows data from the last 30 days, which may be limiting if you need long-term trends or detailed historical analysis.

No Filtering Options

If you want to analyze specific pages or focus on particular time periods, Netlify Analytics doesn’t allow this kind of in-depth filtering.

Missing Key Metrics

For those wanting to measure bounce rate or average time spent on the site, you’re out of luck. These critical metrics are absent.