Alma de Caldo
UX Design

Alma de Caldo

A user-friendly sales page designed to promote Alma de Caldo, a brand specializing in high-quality bone broths aimed at supporting health and wellness.

Motivated by a passion for culinary innovation and health-conscious living, I collaborated with Gonzalo Maldonado to develop a streamlined online platform for Alma de Caldo. The goal was to effectively communicate the brand’s value proposition and enhance customer engagement through a clear and appealing presentation of their offerings.

Problem

How might we create an engaging and informative sales page that effectively promotes Alma de Caldo's bone broths and addresses customer inquiries?

Outcome

I designed a lightweight, fast-loading sales page that highlights the unique qualities of Alma de Caldo's bone broths, making it easy for customers to understand the product benefits and place orders directly.

Role & Timeline

  • UX Designer
  • Jun ‘23 - Sep ‘23

Final designs

Over a three-month period, I developed a straightforward sales page that effectively showcases the brand's commitment to quality and health benefits.

Product Showcase

The website features a dedicated section for each broth variant, highlighting ingredients and health benefits. Clear imagery emphasizes the natural quality of the products.

Health Benefits

A concise overview of the health benefits associated with bone broth is prominently displayed, addressing common customer concerns and promoting informed purchasing decisions.

Pricing Information

Transparent pricing is clearly presented alongside product sizes, making it easy for customers to understand their options at a glance.

User research
findings and Results

To better understand customer perceptions, I distributed a questionnaire to gather insights on common doubts and questions about bone broth. Here are the findings.
78% of respondents were unaware of the health benefits associated with bone broth. Many expressed interest in learning more about its nutritional value.

65% of respondents had concerns about the flavor of bone broth, fearing it might be too strong or unpleasant. This insight highlighted the need for reassurance regarding taste.

85% of respondents indicated they preferred a clear presentation of product information before making a purchase. This emphasized the importance of clarity in the sales process.

Wireframes
and ideas

I brainstormed potential layouts and user flows using sketches to visualize how customers would navigate the sales page and interact with its features.

Final sales page
experience

Integrating all elements, I created a user-friendly sales page for Alma de Caldo that effectively showcases their high-quality bone broths. The site not only enhances brand awareness but also facilitates direct orders, significantly improving customer engagement.

Outcomes and Impact

Since the launch of the website, Alma de Caldo has experienced a 30% increase in sales, attributed to improved online presence and effective communication of product benefits. Customer feedback has been overwhelmingly positive, highlighting the clarity of information and ease of ordering.

Future Plans

Building on this success, Alma de Caldo plans to expand its product line with new flavors and sizes while implementing targeted marketing strategies to reach health-conscious consumers. Additionally, they aim to explore partnerships with local health food stores to increase product availability.

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